Story-first marketing, website copy and content for small craft brands: soap makers, potters, leatherworkers, glassblowers and everyone who makes things by hand.
Every project starts with a free consultation.
Competitor research, content strategy, 30-day post ideas, ready-to-post captions, an AI marketing audit.
Product descriptions, landing pages, website copy, email sequences, rewrites of what isn't converting.
Research, strategy, a month of content and captions, and a guide your team can actually use.
Smaragd vase. Hand-blown, 22 cm tall, 10 cm diameter. Green. In stock.
Smaragd was born from four hours at the furnace and one decision: let the glass find its own shape. Which means every piece is a little different. About 22 cm tall, in a green that shifts with the light, cool in the morning, almost gold by afternoon. On a table, a windowsill, or as a gift no one else will receive.
From a sample project for a hand-blown glass shop, written to show how we work. See more work
They know exactly what they're doing. They have a clear overview, know where to target advertising, bring great ideas, and above all take our company's promotion as their own, as if it were their own business. Precision and quality work are their motto. I recommend them, they've grown our visitor numbers.
A month of content does not need more ideas, it needs a simple plan you can repeat. Topics, post types, rhythm, a sample month and a checklist.
The photo earned the stop, the caption has to earn the sale. Five common mistakes, a before and after example and a checklist.
Specs tell people what a product is. A good description helps them picture owning it. A simple structure, an example and a checklist.
Every project runs through the same five steps: a free consultation, analysis and strategy, the first draft, one round of revisions, and handover, with a walkthrough of what to do next.
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