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Notes for people who make things.

Case study · 4 min read

How we promoted a local gym’s new floor with 11 Meta ads in two weeks

One ad per offer, three ad sets and a small budget. What a two-week Meta Ads campaign for a Czech gym taught us, with the ads, the results and four takeaways.

Content · 3 min read

A simple content system for makers who hate posting

You do not need to post more, you need a system that takes the thinking out of it. Three post types, one filming session a week and a first-week plan.

Email · 5 min read

What to put in the email after someone’s first purchase

The order confirmation is the one email every customer opens. Five things to add so a receipt becomes a first impression, with an example and a checklist.

Website copy · 4 min read

Why "handmade with love" does not sell anything

Every maker says it, so buyers stop reading. Four kinds of detail to write instead, a before and after example and a checklist.

Content strategy · 6 min read

How to plan a month of content for a handmade brand

A month of content does not need more ideas, it needs a simple plan you can repeat. Topics, post types, rhythm, a sample month and a checklist.

Content · 5 min read

5 mistakes makers make in Instagram captions

The photo earned the stop, the caption has to earn the sale. Five common mistakes, a before and after example and a checklist.

Website copy · 6 min read

How to write product descriptions for handmade products

Specs tell people what a product is. A good description helps them picture owning it. A simple structure, an example and a checklist.

Website copy · 6 min read

How to write an About page for a handmade brand

Most About pages start with a timeline. The ones that sell start with the customer's question. A simple structure, an example and a checklist.