We help small craft and handmade brands build marketing that actually works, from strategy and analysis through to the content itself. Every project starts with the same question: what does a customer feel the moment they land on your page, what's holding them back, and what would help them decide?
Only once we have those answers does a strategy take shape, and only then does the content itself get written, with structure, a voice and a purpose. We work with soap makers, potters, leatherworkers, glassblowers and other makers, and we hold ourselves to deadlines, clear communication, and results we're still proud of a year later.
Solt & Co. is run by Justýna Šoltová, a marketing consultant and copywriter based in Czechia. She has worked in marketing since she was 16, starting with affiliate marketing, studied marketing, and now helps craft brands get noticed online.
Her approach is simple: find the story behind what you make, and put it where customers will actually see it, on your website, in your emails and on your product pages. One person, one standard of strategy and content, from the first call to the final draft.
A short call or an exchange of emails. We want to understand your product, your customer, and what isn't working yet. No project starts without this step.
We go through your existing copy, website, social channels or materials, identify what's missing or holding you back, and propose an approach.
We build the first version, or prepare the strategic groundwork, always with structure and reasoning behind every decision, not just a finished file.
One round of revisions is included in every project. We want the result to work, not just to be delivered.
The final deliverable in whatever format you need. For larger projects, we include a walkthrough and recommendations for what to do next.
The first consultation is always free, and there's no pressure to commit before it.
Book a free consultation